Matomo is an open-source web analytics platform that allows you to track and understand how visitors interact with your website. - It gives you detailed insights into things like page views, bounce rates, traffic sources, user behavior, and more. - Unlike some other analytics tools, Matomo is self-hosted, meaning you have complete control over your data and privacy. Your data is stored on your own servers, not on third-party platforms. - It's highly customizable and offers a wide range of features, including real-time tracking, custom reports, goal tracking, heatmaps, and A/B testing. - Matomo is a popular choice for businesses and organizations that prioritize data privacy and want to have full control over their analytics data.